Wednesday, March 19, 2014

Rita Gunther McGrath on the End of Competitive Advantage

Rita Gunther McGrath on the End of Competitive Advantage:

Great insight on competitive advantage, flexibility, and innovation.

Article, but a nice video of Rita as well.

Book:
McGrath’s most recent book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013)


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